Of all the daily gripes that annoy the nation the most, what’s the one to come top of the lot? Slow broadband.
It turns out that Brits hate slow broadband more than anything else, including crime and NHS waiting times. This, if anything, is proof of just how important the internet has become to our lives. No longer do we just need access to broadband, but we need it to be fast.
The results are part of the ‘Niggles and Narks’ advertising campaign from O2. 2,040 people were interviewed for a survey as part of the campaign, and a massive 41% of respondents stated that slow broadband was their biggest frustration.
The head of broadband at O2, Felix Geyr, said “It’s clear from this poll that the British public is getting increasingly frustrated with the UK’s broadband services”.
We’ve all been in the situation where we just want to check our emails quickly and the page takes an age to load. The internet is about getting access to information quickly, and we no longer feel that we should wait for pages to load.
It’s lucky that the government is committed to providing a minimum speed across the country of 2Mbps, but this might not be enough for many. BT and Virgin are both increasing their investment in super-fast broadband speeds, so hopefully slow broadband will one day be a thing of the past.
The second most frustrating thing for the nation was unfriendly customer support at 36%, followed by crime at 26%, job cuts at 18% and NHS waiting times at 14%.
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