Higher broadband speeds are something that no one would complain about. As broadband becomes an increasingly integral part of our lives, and online content demands ever faster speeds, super-fast broadband may soon become something that we come to depend on.
But until that happens, would anyone be willing to pay more for the service now? According to ISPreview.co.uk they would.
The website has just released details of its own research that show that 51.5% of its 601 respondents claimed that they would be willing to pay extra for a super-fast 100Mbps broadband service – even if they already enjoyed a 10Mbps service.
Is this surprising? As mentioned, no one would say no to high-speed broadband, but it’s interesting to see that people would actually pay more for it even when they are getting what some already consider to be a high speed.
In the same survey, 24.4% of respondents said that 50Mbps was enough for their needs. This was compared to only 6.8% who said that 2Mbps was a high enough speed. This is slightly worrying considering that 2Mbps is the speed that the government has committed to delivering to all homes by 2012.
Although more than half of us would pay extra for super-fast broadband, it’s important to remember that it is not stated exactly how much extra we would be willing to pay. Would people pay just a few pounds extra, or would it be a lot more?
Mark Jackson, the founder of ISPreview.co.uk, said that the news “will be welcomed by any ISP that is investing heavily in new infrastructure and products.”
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