A recent survey carried out by T-Mobile and YouGov has revealed that Brits are getting increasingly demanding about where and when they can get access to the internet.
The results of the survey reveal that people are not happy just going online in their homes or at work any more. Instead, one in five people want internet on the beach (as opposed to only 3% last year), 44% want to be online in the garden and some people even want to use it down at their local pub. All of these findings suggest a huge shift in the surfing habits of the nation.
In addition to the new locations where people now want internet connections, the results also reveal a huge rise in the number of people purchasing mobile broadband rather than a fixed-line connection. T-Mobile has already stated that a quarter of its customers are purchasing their mobile broadband package rather than a mobile phone, which represents a huge increase from any previous figures.
According to Richard Warmsley, head of internet and entertainment services at T-Mobile, “mobile broadband has reached a tipping point and is now hitting the mainstream”.
The changes being witnessed in the availability of the internet and our increasing demand to be online in more locations are also having an affect on the attitudes of office workers. With half of workers claiming that they spend less than 30 minutes outside each day, 37% of them said that they should be allowed to work outside now that internet connections are springing up in more locations.
Such changes in attitudes reveal the profound effect that the internet is now having on our lifestyles. And, as broadband becomes even faster and more accessible in the years to come, we are left wondering just how much our lives could change as a result.
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