Zen voted the best broadband again

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You might not have heard of them but according to a recent consumer poll at Which? magazine, Zen are the UK’s best broadband ISP. The survey prides itself on being totally voted by the consumer and therefore the big money-flashing companies can’t push for pole position. Last year saw the up-market supermarket Waitrose take the top spot but this year they have slipped one place to second and the gang at Zen came out top.

Zen are a small, Rochdale-based ISP and only really operate within the UK. But they were one of the very first providers to be established in Britain way back in the early stages of the internet in 1995. It was predominantly for schools and local business around the Rochdale area back then, but when the web went through the roof, Zen expanded and increased staff and turn-over. They have kept a fairly low profile in the world of ISPs though and the average customer might not have heard of them. Their strength comes from the highest quality recommendation from existing customers and they have prided themselves over the years on being the unsung heroes of the internet world.

The Which? award celebrates a number of areas in the service. Connection reliability, connection speed, customer services, value for money, online and telephone support, storage and download limits are just a few of the main ways the ISPs can earn points. Zen have always ranked in the top three in the famous consumer poll so it hasn’t come as a huge surprise to them to be awarded the top prize for 2008.


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