BT has been re-crowned as the nation's favourite broadband retailer, after new figures reveal that it now provides for 3.66 million customers, 26 per cent of the overall broadband market.
Posting its profits for the first quarter, BT indicated that it had received 245,000 new broadband customers on top of the 195,000 gained through the acquisition of PlusNet. Snaring 29 per cent of all new broadband customers in the quarter ending March 31st, BT was able to wrestle the top spot back from Virgin Media (which now owns NTL).
Ian Livingston, chief executive officer of BT Retail, said: "I am delighted that we have regained the top slot as the nation's favourite broadband retailer. Customers have shown what they clearly want: innovative products and services offering great value that are easy to use and deliver the exciting opportunities that broadband can provide."
Commenting on BT's quarterly results, Jason Lloyd, head of broadband at moneysupermarket.com, said BT's impressive £2.5 billion share buy back would dominate headlines, but that the main story from the report was its movement back to first position in the broadband retailer charts.
"The battle between Sky and Virgin Media has had them too focused on each other, allowing BT to concentrate on delivering broadband to its customers without distraction," he said.
"While the growth of Sky and Virgin Media has come mainly through price-driven offerings, BT has refocused on providing a reliable broadband product with good customer service."
Virgin Media was able to add 89,000 broadband customers to its core subscribers in the first quarter, but reported an overall loss of £15.3 million after losing television customers to Sky.
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